OVERVIEW:
Group project with an aim of creating a Brand Extension. Harley-Davidson was the brand of choice, and the extension was a camera that focuses on the documentation of one’s adventures. Our group felt a camera was an appropriate extension as the Harley Davidson’s identity focuses on adventure. In this project, I was assigned as the copywriter and provided the copy for the Brandbook. This was followed by Ad campaigns to promote the brand extension.
SCOPE OF WORK:
_Advertising
_Art Direction
_Branding
_Identity
